SBI : Banker to Every Indian Ads

Every Sunday or say , a common news attracts your focus on right bottom half of almost every newspaper.SBI campaign started with Banker to every India , where they depicted historical important characters like Sardar Patel, Lal Bahadur Shastri etc as their customers.

The era of those ads ended, and it started these new series of campaigns where two people in a daily usual position somewhere in market or during business is shown and said one is SBI industry loan customer and other is SBI Vehicle loan customer or like that with a punch line, Banker to these Indians.

We don't know if SBI started it all with strategy or what. Scene is ,in phase 1 of their campaign, SBI showed historical people as SBI customer and in Phase 2, SBI is depicting common man as their customer.

However concept is impressive and surely attracts focus whenever I open newspaper with ads. But now its enough, they are too buggy, SBI is digging into concept, and now its time for SBI to change advertisement model.

Honda Accord - Best advertisement in world ?

Isn't it Nice when things just ..work, the punch line of the ad.

I searched youtube for world's best advertisement, and srp (search result page ) landed me to this video. I too agree with all those who vote it for best ad concept in the world.
I love the clarity of picture in the ad and a perfect pinpoint music. The start of band is also exciting, but for the first time only.

Concept is superb. And Honda Accord wins the race for best advertisement concept.

But this can't be a best advertisement in world. Infact the choice of best depends on viewer. May be more and more people continue to like it in future too. But to me, the most disturbing issue in the ad is its 2 min length. Who on earth , will love to watch the same concept again and again for two mins on television.

However, this ad is perfect for taking copywriters to stage and deliver a thanking you speech, and it perfectly brands the Honda Accord. Taste of ad is rich , only missing thing is its not sell-able ad. We can call it a branding campaign.

Please comment what you think, its best advertisement in world ?

Comparative Advertising : A bad habit

In this post, I am putting light on aspects of comparative advertising when it is done before targeted audience and before common audience.

We have already discussed few aspects of negative advertising in blog post about conflict between P&G and Hindustan Unilever. This time I am trying to throw some light on comparative advertising. Comparative advertising may or may not be a negative one.

Consider an example, I have a product , say a computer modem . My competitor also sells modem. Modem is something you won't find in television or electronic advertisements. We find their ads only in tech and computer related magazines. So , how a modem company should promote its product with comparative advertising.

The example of modem suits the case of comparative advertising as viewership is targeted. As a modem firm( I dont have, just for an example) I am more interested in advertising at a place where comparison is healthy and readers are educated of the subject. Like I can easily compare features of my product with my competitor's with data.

But what if my product is a car or say a television. So , if I fit the analogy of my modem advertisement in my television advertisement,the consequence would be :

Audience is not going to get a good brand image of my product as comparing stats is not considered a good habit among audience. A common man always thinks the data and survey are this company's internal matter and they can modify. Second , I unnecessarily attract competitor's attraction for a possible rivalry or may be a possible brand deterioration campaign by him.
One most important factor is, one can't build a brand image by deteriorating others value.And comparing is inviting competitor to come up with back logs of your products before public.


Comparing was okey when it comes to category specific audience like a medical machine to be advertised in an doctor's journal. Because when it comes to targeted audience, they have a depth of subject and they know the true meaning of comparison data being provided by you.And as far today, such comparisons are considered healthy as they give audience an overview of what your product provides in addition to others. However chances are high, target may think he don't need whatever extra you are providing , so he may want to go for compared one.

Swift Makes you look Twice

http://www.youtube.com/watch?v=CY1xw0wzfoo


Wonderful idea, with a very perfect candidate as model. They named the campaign as , " Swift Makes you Look Twice " , and picturized perfectly.

But pings me in this ad is over depiction. Though , we may like such ads at first, but I began to think after watching it three more times, why they all needed to fake the reality.

Advertisers should mind while making such ads, that they can't afford to show on screen, something which can easily bore people. However, the idea is good enough .

Lastly , I want to add , such ads are made keeping in view of potential buyers of car. Swift is not a very expensive car, so we should expect ads comparing to Audi or like that. They are made keeping in view, the potential audience.

Maruti Swift , Handling Curves

http://www.youtube.com/watch?v=4pGU6jG_46I

I found swift ads too interesting like the above one, with subtitles

"Swift Owners gets more from Curves "

and than "Superb Handling :: Swift ".

But you know what surprises me in this ad is the guy also gets surprised when pony girl touches him, which as per ad designer, has intentionally done. However, a nicely designed advertisement with two cute models.

Print Ads

These are foot wear das, excellent concept and great idea.









volkswagen Print ads : good correlation with horse for horse power in first two and new way of showing eco friendly nature of the product.

Print Ads

The below three are the ads for the South African Airwways. Message is you can see the beautiful outside show. Fantastic concept.








These are great print ad concepts..check these out.
Meant for a fertilizer company, depicts ,in an innovative way, the behavior of products.

R 8 : Slowest car we ever built

Audi has two brilliance , one is in the car segment and other is in the advertising segment. Check out the great ad by audi. Music and words are simply superb.

Audi R 8 Commercial

The Audi R8 . Born of powerful ideas. A good commercial showing rich history of Audi in racing and depicting how from time to time Audi's new technology manage the beat the market. Not thoughtful concept, but good and enough to display the brand value of Audi. Entrance of helicopter from back of audience is good idea and end is also ideatic.

Skoda Fabia commercial

A cute ad for a cute car. The song is very cute and matches the products brand image in the market. Besides, these are my favorite things in this commercial attracts me too much. How good to see such song.

Toyota RAVA commercial

A chilly concept by Toyota . Couples are shown desperate to drive the car and hurt each other while getting ready for office. Good imagination and wonderful movie also. All goes well in the ad, but would be much pretty, if advertisers would have shown the aggression to some lower extent, as while visualizing oneslef at the place of couples one thinks ad is a mere exaggeration.On the other hand, little hurt to each other also suggests desperation for the car, but in people friendly format. Anyway, the idea in this ad is really new and innovative,but we cant say it very thoughtful.

Nissan Commercial

A manly ad from nissan.But what I feel is when one designs an advertisement, the advertisement must be simple and sober and also good looking./ Things to be shown in ad should be comfortable and soft to eyes. First morpoho was good enough, but remaining could be changed in other robot designs instead of animals. However, idea is great. Creators thought an amazing way to show all the models within one ad with such idea,otherwise we rarely see any commercial in which several models are marketed in such a beautiful manner.

Smart Car Ad

An excellent tv commercial with thought of questioning and then at last, only smart people have answers. A good ad with stylish background music. Besides, the ad also contains an excellent message.

One of the best ever ad for a car company. Seems like these people have put a lot of ideas in making this advertise. Says at the last,isnt it nice when things just work. A great idea indeed with lots of imaginations. But to me, sequences were amazing , but when i tried to see more than once , it becomes tough to bear the same again. For one time, its the fantastic ad.

Tiger Beer TVC

Winning is Habit : thats the message behind this ad. Bar tenders open the beer bottle cap in stylish manner, and impress girls. Andwhile doing so, they compete with each other. Good concept, and shows the attitude of the brand.

Captain Morgan Beer ad

Concept :
Best ad ever. The boy is in bar, and the girlfriend asks him to come to a cousin wedding.he says, I am not feeling well and she heards the sound of dance and music in bar. She asks and the guy you are in bar ? He tells her that he is home having health problem , and sound is of tv ? And then people in bar make funny sounds of tv channels like sports channel, news channel etc and girl get convinced. Fantastic concept with touch of humor.

Old Beer Ads Collection

These are some old beer ads..watch them out..too good and memorables.

Old Miller Beer Ad

Thats an old beer ad, and interestingly depicts how important is miller beer for your table.

Foster Beer Ad

Thats really brilliant ad, concept is too good, and excellently embedded in the Beer ad. Hilarious, but not beerly ad, I mean if one was to made a cold drink ad, then he could have used this concept. Not greatly related with the product, still one of the best ads I have ever seen.Not beer targeted, but if beer is used then what harm ?

Cobra Beer Ad

really funny ad, In India, there is a trend of heir, and in this ad, all property goes to maid servent of the house. A brother drinks the cobra beer and congratulates her. thats the best part of the ad. Funny for viewers, and conceptual for ad makers.

Shout Politics VB Beer Ad

Brilliant concept,simple and straight.

Halida beer ad "scarecrow"

Made from pure barley. Good concept, with good film. Short and simple , conveying a simple message " made from pure barley " > Making such ads is work of brilliant minds.

Cerbul - Romanian Ad Beer Man Deer Romania Nature

A romanian beer ad, scenery and background is quite ok..but dont understand the reason for deer ? do you?

(Mostly) Cartoon Beer Ads (Hamm's, Narragansett)

Watch out, would remind you of old advertising days, when we used to be child. Love them all.

Cass Beer Commercial

These guys wanna make a movie, and when they didnt get a chance, they started making their own using stuffs. Concept is too good, but not related to the product. Must have included something related. Anyways, its inspiration kinda commercial, and I always love such commercials.

Fosters beer ad

concept is brilliant in this ad, and girl falling is hilarious. Such ads are work of brilliant mind., Guy goes to the girl as if he is willing to help her. but he was there to create problems. Good one.

Funny Beer Ad

Funny beer ad.

Stella Artois 4 Funny Beer Commercial 2008

A great idea indeed. Funny and hilarious also, while the boy falls down from the top. Interesting and made me watch two times. What about you?

Bud Light once again in funny commercial

hey James you are caught buying the porn. Hilarious concept. Conversation is also funny. Such conceptual ads win the race without any effort and expenses.

Tiger Beer ad

Tiger beer once again in the old concept. I am relly tired of seeing these things in advertisements of distance effects. Anyways.picturization and videography makes it an excellent ad. Seeing the refry's gestures is hilarious.

Carlton Draught Skytroop Show

One of the greatest beer ad.
Concept : In a skydiving show,drunk people participate, and in the air, they wander all around in sky, making some shapes, so audience applause them for excellent show. There are two parts of the ad. Second is the beer bottle which fell down outside the stadium and cause loss to property. And finally stops breaking a house and a drunk guy comes outside saying sorry. Exactly how a drunk man does, is done by the bottle .

Excellent concept with lots of thoughts.

Will Ferrell Bud Light Commercial

Bud light once again in full form. A great commercial with simple dialogues. No extra ordinary video, no theme still a great ad.

Funny Tui(New Zealand) beer

Another in the series of cant control the temptation for the beer. Video is brilliant and theme also.Wall scene is also innovative.

Holsten Beer Commercial

Thats a funny beer ad.

Tortoise & Beer Ad

This is very good and light tv commercial. Nice to see how the tortoise runs away with all beer, and makes fool of driver. There must be something in this ad for tortoise to take back the remaining one beer bottle, like seen in others, that the characters dont afford to lose even a single drop of bear. Anyways, the ad is excellent and innovative specially the heeeehaaaa of the tortoise.

Ads - Voodoo Beer

Funny and good commercial.An year old concept in new packing . but video is too good, and hilarious.

wkd beer ads

Really good beer ad, boys will be boys type.

Hahn Premium Light beer ad Gondola Fish

Irresponsible, tv commercial , guy cant even understand why the girl is angry. Really good one.Just love the taste. not so hilarious, but still makes smile.

Dominoes (Miller beer ad)

Miller people falling tv commercial, you wanna fall or miller , choice is yours. Concept is too good.

Olympia Beer Commercial / "BUS" 1972

An old ad, tv commercial.

Tiger Beer Ad

Thats good concept. Of old ages, imagination is superb like cat one etc.These type of ads are not manly, but are in category of ads, in which deep desire for product is shown.

Funny Beer Ads

These are excellent and hilarious collection of beer ads. Check them out, specially last one sky diving ad.

Hilarious Christmas Beer Commercial

Beer Tui AD (Sexy Girls)

Huh , great idea, but not unique.When boys were working in beer factory, they could not control their temptation for beer. So now only beautiful girls are allowed for brewing, good to see the old employees getting entry in form of girls and stealing beer.The message is beer is tasty that one cant stop temptation. Beer ads must be manly, if you are targeting males as your customers, and this ad perfectly does.

IBC Root Beer Ad "Rough Morning" 2

Some times best beer is root. Second in the series of bad morning. I feel over display of things. anyway, good concept, and worth our thumbs up.

IBC Root Beer Ad "Rough Morning"

One of the series of bad morning. These people have found the good concept, and are monetizing it in excellent manner.

Bud Light Real Men of Genius

Amazing concept. bud light salutes jerks in this ad. and inclusion of singer makes it hilarious, without which ad would not have that good.

Schaefer Beer Ad

Schaefer the one beer to have when you having more than one. Not so attractive, but music is too good.Old ad.

Carling Beer Ad

His girlfriend/wife told him to clean the floor, which he didnt. Suddenly the beer splits on the table, and guy start sucking,beautiful lady gets idea how to make him clean the house. And last, when she gets erotic, unfortunately (for viewers also )no beer left.Watch out, you would love the concept, though was a bit irritating seeing him cleaning the toilet, but thats the message also,one can clean even toilets also for not wasting beer.

Pure Blonde Beer Ad

Thats innovative beer commercial of Pure blonde brand, but too long. Video quality is simply superb but I feel initial scenes were not needed.I really like to concept, though have seen such things in other commercials also.

Funny Finnish Beer Ads

Here is a collection of funny finnish beer ads

Bud Light Pole Dance ad

Here is a funny beer ad, the boy takes a beautiful girl to home for a date, and asks her for the bud light..she agrees..she sees a pole and and dribbles around , and then comes the funny part of ad, as soon as the girl opens the bottle, a man from upper floor, comes saying who opened bud light,,and then one another. Concept is interesting and picturisation is also excellent.

The Best TV Commercial of Beer

As the title to this TVC commercial given is best beer commercial, its very true. Though we cant define the best, still,9 out of 10 stars I shall put.
The graphics are excellent, and three men go back in the history , and there tastes a water, and think this is not worth drinking..since then, the journey begins, and finally, three reach to bar.

Bavaria Beer Ad

Bavaria Beer Ad , in some unknown language, a good enough commercial, though more expose than thoughts, end is too good.

Its a Big Beer Ad

Thats really a good TV commercial for carlton. People sing " its a big ad , its a very big ad" and they soon meet up.Aerial view suggests that a person is drinking the beer. Watch out, really nice commercial.

I give 6 stars out of 10 to this ad, as concept is good though, but not very thoughtful. Enjoy watching this commercial ad.

Creative Print Ads

I love CNN Commercials.

Creative Print Ads

I love CNN Commercials.

More creative ad posters

Here are some more Creative Ads

Due to lack of time, I am gonna post only pics collected by my friends. check them out. Once we have a good database of ads in this blog, we shall start rigorous critics on ads.

bear Ads

These are two nice bear ads.

Creative Ads

Thats really hilarious and funny ad poster.. Dont drink and drive , you will only split it. what a nice way to suggest not to drink and drive.








Irresistible scent..excellent ad.




Good work of graphics and mind.





Again a great thought.

Ad Campaigns

This is an excellent illustration by mcdowells,






excellent idea coz it says the use of marijuana causes weakness in memory.excellent effort.










yet another realistic and innovative concept.




This one is my favorite. It says, this brand do not let colors bleed.

Creative Ads

once again a great work .....shows how greenery in africa is coming down in this ad.




thats the spider man movie promotion, innovative one.



not so good.

Rin Vs Tide : Negative Advertising

People when find no other way to beat the other's product in creative advertising, some frustration, little tension causes to adopt such ways. Afet car makers, its now turn of detergent brands to show their lack of creativity.

HUL has done something for which they cant be excused by advertising industry.





Noe that in the above video, TIDE is a product of P&G and RIN belongs to HUL. Though P&G has sued HUL for such ad, but if such type of unhealthy advertising continues, what would be the result. Though HUL claims, this all was started by tide, but I was not able to find any such ad by tide. Whoever started, but such trend is really dangerous to ad industry, and I am surely only few adopts such tricks, others believe in innovation.

Some combined Ads

A practical implementation of a great idea. Insurance of teeth ad is really innovative.

Another realistic ad.In this blog, by realistic, I mean ads which are not banners or posters , but a direct demonstration of products. In some cases, it may include banners also.,

Good idea.Once again, do I need to say, such marketing of products by involving people is attractive to people.

Land Rover innovative ad.

To me, this ad is scary a bit. They could have used good looking graphics.eeeeeehhhhhhhhhhhhhh