Carlton Draught Skytroop Show

One of the greatest beer ad.
Concept : In a skydiving show,drunk people participate, and in the air, they wander all around in sky, making some shapes, so audience applause them for excellent show. There are two parts of the ad. Second is the beer bottle which fell down outside the stadium and cause loss to property. And finally stops breaking a house and a drunk guy comes outside saying sorry. Exactly how a drunk man does, is done by the bottle .

Excellent concept with lots of thoughts.