SBI : Banker to Every Indian Ads

Every Sunday or say , a common news attracts your focus on right bottom half of almost every newspaper.SBI campaign started with Banker to every India , where they depicted historical important characters like Sardar Patel, Lal Bahadur Shastri etc as their customers.

The era of those ads ended, and it started these new series of campaigns where two people in a daily usual position somewhere in market or during business is shown and said one is SBI industry loan customer and other is SBI Vehicle loan customer or like that with a punch line, Banker to these Indians.

We don't know if SBI started it all with strategy or what. Scene is ,in phase 1 of their campaign, SBI showed historical people as SBI customer and in Phase 2, SBI is depicting common man as their customer.

However concept is impressive and surely attracts focus whenever I open newspaper with ads. But now its enough, they are too buggy, SBI is digging into concept, and now its time for SBI to change advertisement model.

Honda Accord - Best advertisement in world ?

Isn't it Nice when things just ..work, the punch line of the ad.

I searched youtube for world's best advertisement, and srp (search result page ) landed me to this video. I too agree with all those who vote it for best ad concept in the world.
I love the clarity of picture in the ad and a perfect pinpoint music. The start of band is also exciting, but for the first time only.

Concept is superb. And Honda Accord wins the race for best advertisement concept.

But this can't be a best advertisement in world. Infact the choice of best depends on viewer. May be more and more people continue to like it in future too. But to me, the most disturbing issue in the ad is its 2 min length. Who on earth , will love to watch the same concept again and again for two mins on television.

However, this ad is perfect for taking copywriters to stage and deliver a thanking you speech, and it perfectly brands the Honda Accord. Taste of ad is rich , only missing thing is its not sell-able ad. We can call it a branding campaign.

Please comment what you think, its best advertisement in world ?

Comparative Advertising : A bad habit

In this post, I am putting light on aspects of comparative advertising when it is done before targeted audience and before common audience.

We have already discussed few aspects of negative advertising in blog post about conflict between P&G and Hindustan Unilever. This time I am trying to throw some light on comparative advertising. Comparative advertising may or may not be a negative one.

Consider an example, I have a product , say a computer modem . My competitor also sells modem. Modem is something you won't find in television or electronic advertisements. We find their ads only in tech and computer related magazines. So , how a modem company should promote its product with comparative advertising.

The example of modem suits the case of comparative advertising as viewership is targeted. As a modem firm( I dont have, just for an example) I am more interested in advertising at a place where comparison is healthy and readers are educated of the subject. Like I can easily compare features of my product with my competitor's with data.

But what if my product is a car or say a television. So , if I fit the analogy of my modem advertisement in my television advertisement,the consequence would be :

Audience is not going to get a good brand image of my product as comparing stats is not considered a good habit among audience. A common man always thinks the data and survey are this company's internal matter and they can modify. Second , I unnecessarily attract competitor's attraction for a possible rivalry or may be a possible brand deterioration campaign by him.
One most important factor is, one can't build a brand image by deteriorating others value.And comparing is inviting competitor to come up with back logs of your products before public.


Comparing was okey when it comes to category specific audience like a medical machine to be advertised in an doctor's journal. Because when it comes to targeted audience, they have a depth of subject and they know the true meaning of comparison data being provided by you.And as far today, such comparisons are considered healthy as they give audience an overview of what your product provides in addition to others. However chances are high, target may think he don't need whatever extra you are providing , so he may want to go for compared one.

Swift Makes you look Twice

http://www.youtube.com/watch?v=CY1xw0wzfoo


Wonderful idea, with a very perfect candidate as model. They named the campaign as , " Swift Makes you Look Twice " , and picturized perfectly.

But pings me in this ad is over depiction. Though , we may like such ads at first, but I began to think after watching it three more times, why they all needed to fake the reality.

Advertisers should mind while making such ads, that they can't afford to show on screen, something which can easily bore people. However, the idea is good enough .

Lastly , I want to add , such ads are made keeping in view of potential buyers of car. Swift is not a very expensive car, so we should expect ads comparing to Audi or like that. They are made keeping in view, the potential audience.

Maruti Swift , Handling Curves

http://www.youtube.com/watch?v=4pGU6jG_46I

I found swift ads too interesting like the above one, with subtitles

"Swift Owners gets more from Curves "

and than "Superb Handling :: Swift ".

But you know what surprises me in this ad is the guy also gets surprised when pony girl touches him, which as per ad designer, has intentionally done. However, a nicely designed advertisement with two cute models.

Print Ads

These are foot wear das, excellent concept and great idea.









volkswagen Print ads : good correlation with horse for horse power in first two and new way of showing eco friendly nature of the product.

Print Ads

The below three are the ads for the South African Airwways. Message is you can see the beautiful outside show. Fantastic concept.








These are great print ad concepts..check these out.
Meant for a fertilizer company, depicts ,in an innovative way, the behavior of products.

R 8 : Slowest car we ever built

Audi has two brilliance , one is in the car segment and other is in the advertising segment. Check out the great ad by audi. Music and words are simply superb.

Audi R 8 Commercial

The Audi R8 . Born of powerful ideas. A good commercial showing rich history of Audi in racing and depicting how from time to time Audi's new technology manage the beat the market. Not thoughtful concept, but good and enough to display the brand value of Audi. Entrance of helicopter from back of audience is good idea and end is also ideatic.

Skoda Fabia commercial

A cute ad for a cute car. The song is very cute and matches the products brand image in the market. Besides, these are my favorite things in this commercial attracts me too much. How good to see such song.

Toyota RAVA commercial

A chilly concept by Toyota . Couples are shown desperate to drive the car and hurt each other while getting ready for office. Good imagination and wonderful movie also. All goes well in the ad, but would be much pretty, if advertisers would have shown the aggression to some lower extent, as while visualizing oneslef at the place of couples one thinks ad is a mere exaggeration.On the other hand, little hurt to each other also suggests desperation for the car, but in people friendly format. Anyway, the idea in this ad is really new and innovative,but we cant say it very thoughtful.

Nissan Commercial

A manly ad from nissan.But what I feel is when one designs an advertisement, the advertisement must be simple and sober and also good looking./ Things to be shown in ad should be comfortable and soft to eyes. First morpoho was good enough, but remaining could be changed in other robot designs instead of animals. However, idea is great. Creators thought an amazing way to show all the models within one ad with such idea,otherwise we rarely see any commercial in which several models are marketed in such a beautiful manner.

Smart Car Ad

An excellent tv commercial with thought of questioning and then at last, only smart people have answers. A good ad with stylish background music. Besides, the ad also contains an excellent message.

One of the best ever ad for a car company. Seems like these people have put a lot of ideas in making this advertise. Says at the last,isnt it nice when things just work. A great idea indeed with lots of imaginations. But to me, sequences were amazing , but when i tried to see more than once , it becomes tough to bear the same again. For one time, its the fantastic ad.

Tiger Beer TVC

Winning is Habit : thats the message behind this ad. Bar tenders open the beer bottle cap in stylish manner, and impress girls. Andwhile doing so, they compete with each other. Good concept, and shows the attitude of the brand.

Captain Morgan Beer ad

Concept :
Best ad ever. The boy is in bar, and the girlfriend asks him to come to a cousin wedding.he says, I am not feeling well and she heards the sound of dance and music in bar. She asks and the guy you are in bar ? He tells her that he is home having health problem , and sound is of tv ? And then people in bar make funny sounds of tv channels like sports channel, news channel etc and girl get convinced. Fantastic concept with touch of humor.

Old Beer Ads Collection

These are some old beer ads..watch them out..too good and memorables.

Old Miller Beer Ad

Thats an old beer ad, and interestingly depicts how important is miller beer for your table.

Foster Beer Ad

Thats really brilliant ad, concept is too good, and excellently embedded in the Beer ad. Hilarious, but not beerly ad, I mean if one was to made a cold drink ad, then he could have used this concept. Not greatly related with the product, still one of the best ads I have ever seen.Not beer targeted, but if beer is used then what harm ?

Cobra Beer Ad

really funny ad, In India, there is a trend of heir, and in this ad, all property goes to maid servent of the house. A brother drinks the cobra beer and congratulates her. thats the best part of the ad. Funny for viewers, and conceptual for ad makers.