Every Sunday or say , a common news attracts your focus on right bottom half of almost every newspaper.SBI campaign started with Banker to every India , where they depicted historical important characters like Sardar Patel, Lal Bahadur Shastri etc as their customers.
The era of those ads ended, and it started these new series of campaigns where two people in a daily usual position somewhere in market or during business is shown and said one is SBI industry loan customer and other is SBI Vehicle loan customer or like that with a punch line, Banker to these Indians.
We don't know if SBI started it all with strategy or what. Scene is ,in phase 1 of their campaign, SBI showed historical people as SBI customer and in Phase 2, SBI is depicting common man as their customer.
However concept is impressive and surely attracts focus whenever I open newspaper with ads. But now its enough, they are too buggy, SBI is digging into concept, and now its time for SBI to change advertisement model.
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