Swift Makes you look Twice

http://www.youtube.com/watch?v=CY1xw0wzfoo


Wonderful idea, with a very perfect candidate as model. They named the campaign as , " Swift Makes you Look Twice " , and picturized perfectly.

But pings me in this ad is over depiction. Though , we may like such ads at first, but I began to think after watching it three more times, why they all needed to fake the reality.

Advertisers should mind while making such ads, that they can't afford to show on screen, something which can easily bore people. However, the idea is good enough .

Lastly , I want to add , such ads are made keeping in view of potential buyers of car. Swift is not a very expensive car, so we should expect ads comparing to Audi or like that. They are made keeping in view, the potential audience.