SBI : Banker to Every Indian Ads

Every Sunday or say , a common news attracts your focus on right bottom half of almost every newspaper.SBI campaign started with Banker to every India , where they depicted historical important characters like Sardar Patel, Lal Bahadur Shastri etc as their customers.

The era of those ads ended, and it started these new series of campaigns where two people in a daily usual position somewhere in market or during business is shown and said one is SBI industry loan customer and other is SBI Vehicle loan customer or like that with a punch line, Banker to these Indians.

We don't know if SBI started it all with strategy or what. Scene is ,in phase 1 of their campaign, SBI showed historical people as SBI customer and in Phase 2, SBI is depicting common man as their customer.

However concept is impressive and surely attracts focus whenever I open newspaper with ads. But now its enough, they are too buggy, SBI is digging into concept, and now its time for SBI to change advertisement model.

Honda Accord - Best advertisement in world ?

Isn't it Nice when things just ..work, the punch line of the ad.

I searched youtube for world's best advertisement, and srp (search result page ) landed me to this video. I too agree with all those who vote it for best ad concept in the world.
I love the clarity of picture in the ad and a perfect pinpoint music. The start of band is also exciting, but for the first time only.

Concept is superb. And Honda Accord wins the race for best advertisement concept.

But this can't be a best advertisement in world. Infact the choice of best depends on viewer. May be more and more people continue to like it in future too. But to me, the most disturbing issue in the ad is its 2 min length. Who on earth , will love to watch the same concept again and again for two mins on television.

However, this ad is perfect for taking copywriters to stage and deliver a thanking you speech, and it perfectly brands the Honda Accord. Taste of ad is rich , only missing thing is its not sell-able ad. We can call it a branding campaign.

Please comment what you think, its best advertisement in world ?

Comparative Advertising : A bad habit

In this post, I am putting light on aspects of comparative advertising when it is done before targeted audience and before common audience.

We have already discussed few aspects of negative advertising in blog post about conflict between P&G and Hindustan Unilever. This time I am trying to throw some light on comparative advertising. Comparative advertising may or may not be a negative one.

Consider an example, I have a product , say a computer modem . My competitor also sells modem. Modem is something you won't find in television or electronic advertisements. We find their ads only in tech and computer related magazines. So , how a modem company should promote its product with comparative advertising.

The example of modem suits the case of comparative advertising as viewership is targeted. As a modem firm( I dont have, just for an example) I am more interested in advertising at a place where comparison is healthy and readers are educated of the subject. Like I can easily compare features of my product with my competitor's with data.

But what if my product is a car or say a television. So , if I fit the analogy of my modem advertisement in my television advertisement,the consequence would be :

Audience is not going to get a good brand image of my product as comparing stats is not considered a good habit among audience. A common man always thinks the data and survey are this company's internal matter and they can modify. Second , I unnecessarily attract competitor's attraction for a possible rivalry or may be a possible brand deterioration campaign by him.
One most important factor is, one can't build a brand image by deteriorating others value.And comparing is inviting competitor to come up with back logs of your products before public.


Comparing was okey when it comes to category specific audience like a medical machine to be advertised in an doctor's journal. Because when it comes to targeted audience, they have a depth of subject and they know the true meaning of comparison data being provided by you.And as far today, such comparisons are considered healthy as they give audience an overview of what your product provides in addition to others. However chances are high, target may think he don't need whatever extra you are providing , so he may want to go for compared one.

Swift Makes you look Twice

http://www.youtube.com/watch?v=CY1xw0wzfoo


Wonderful idea, with a very perfect candidate as model. They named the campaign as , " Swift Makes you Look Twice " , and picturized perfectly.

But pings me in this ad is over depiction. Though , we may like such ads at first, but I began to think after watching it three more times, why they all needed to fake the reality.

Advertisers should mind while making such ads, that they can't afford to show on screen, something which can easily bore people. However, the idea is good enough .

Lastly , I want to add , such ads are made keeping in view of potential buyers of car. Swift is not a very expensive car, so we should expect ads comparing to Audi or like that. They are made keeping in view, the potential audience.

Maruti Swift , Handling Curves

http://www.youtube.com/watch?v=4pGU6jG_46I

I found swift ads too interesting like the above one, with subtitles

"Swift Owners gets more from Curves "

and than "Superb Handling :: Swift ".

But you know what surprises me in this ad is the guy also gets surprised when pony girl touches him, which as per ad designer, has intentionally done. However, a nicely designed advertisement with two cute models.